Perlu — Malaysia Digital Marketplace & SME Platform
Empowering Malaysian Micro-SMEs, Local Merchants & Community Commerce
Malaysia-focused localized commerce platform designed for small merchants, neighborhood food businesses, and regional artisans.
The Core Problem Being Solved
Independent Malaysian neighborhood shops, home bakers, and family warungs face steep marketplace fees (25%+) on multinational delivery platforms. Perlu provides a sustainable, low-take-rate alternative focused on neighborhood community loyalty.
Transforming Need into Opportunity
Enabling localized micro-merchants with zero-code online ordering, DuitNow QR integration, and peer-to-peer delivery options in Bahasa Malaysia and English.
How It Operates & What It Delivers
Delivers a lightweight digital storefront, customer WhatsApp ordering integration, and verified neighborhood delivery logistics.
Step-by-Step Workflow
Merchant creates menu or product catalog in minutes with automated pricing.
Direct integration with DuitNow instant payment rails.
Customer discovers local neighborhood products through location-aware directory.
Fulfillment coordinated through local independent delivery partners.
Who It Serves
- •DuitNow QR native payment checkout integration
- •Bahasa Malaysia / English bilingual merchant dashboard
- •Marketplace benchmark scanner based on live Malaysian market telemetry
Subject to SSM registration and Bank Negara Malaysia payment guidelines. Operates under Malaysia Consumer Protection Act.
Perlu is governed within the impact ecosystem of SohaelTasneem Foundation